What is internet marketing? It’s not only something “interactive agencies” do but it refers to the marketing efforts done via email or web for having a direct sale via ecommerce. Essentially, it is using the Internet to do one or more of the following: communicate a company’s message about itself, its products, or its services online; conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers; and sell goods, services, or advertising space over the Internet.
There are different forms of internet marketing niche — from affiliate marketing, display advertisting to search engine optimization, search engine marketing and email marketing. Now many articles recommend certain tactics to increase an individual piece’s quality, but they don’t often give tips on how to be a better content marketer in general.
Today, let’s look at 3 internet marketing for dummies tips that will guarantee you success in your local business.
1. Learn the Habits of Highly Effective Content Marketers
a) Constantly network.
Making new friends is the key to getting content shared and promoted. In practice, networking just means staying in touch with friends in your industry, reaching out to new people, contributing to sites like Quora, reddit, Inbound.org, and, in general, helping others succeed. Goodwill goes a long way.
Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it’s all for naught if people don’t know and trust me.
b) Actively listen to your audience.
Alex Turnbull, Founder and CEO of Groove
While your job is to ensure that your voice gets heard by others, the most effective habit you can build is actively listening to your audience.
That means reading comments, emails, and tweets and emailing your readers to find out what they’re thinking about, struggling with, and interested in getting better at.
Good content marketers don’t grasp at straws when it comes to picking topics. If you let your audience guide you, you’ll never be left wondering if you’ve picked a good subject or not.
Learn more via 15 Habits of Highly Effective Content Marketers
2. Download this FREE Internet Marketing Tools To Boost Your Online Business
1. Backlinks Checker
2. Keyword Niche Finder
Keyword Niche Finder is an awesome and easy-to-use software. It will let you come up with most profitable keyword(s) in your niche.
The tool will categorise your keywords according to different niches and will provide you with keyword suggestions for different niches of your keyword.
This is a Chrome extension which will let you check spelling, style and grammar. It will check your spelling in real time, so you’ll never make the same mistakes again.
Note: If you are a WordPress user, you can download this plugin here.
Get more FREE Internet Marketing Tools here
3. Choose the Best Blog Topics for Your Audience
1) Know your target audience.
Let me deal with first things first — the “best possible blogging topics” are the best ones for your audience.
Everything comes down to your audience. In fact, there is nothing more important, essential, and critical to blog success than knowing your audience.
The story of my own blog is a testament to this fact. The longer I write my blog, the better I understand my audience. I read and respond to blog comments. I take time to read emails from my readers. I listen to what they have to say.
It’s safe to say that I know my blog readers. And it would be almost impossible for someone else to come in and write an article — even a really, really good article — that connects with my readers in the same way.
The key issue is selecting topics and writing about those topics in a way that my readers know and are familiar with. So, what’s the key to selecting the best possible topics?
It’s simple, but not easy: Know your target audience.
One of the best ways to get to know your audience is to define that audience. If you’re just starting as a business, you get to decide who it is you want to reach and how to reach them. For established businesses, one of the best ways to know your target audience is simply to talk to them. Whether it’s online surveys or phone conversations, try to get in the mind of your users and figure out what makes them tick.
Once you get in your user’s heads, you can’t help but pick the best blogging topics.
Need help getting to know your audience better? Check out these free templates for creating buyer personas for your business.
2) Make relevance your guiding light.
I’m going to introduce a concept, and then explain how to do it: Relevancy.
Relevancy is nothing new. It’s popular to talk about relevancy and the need for relevancy in content marketing … but hang on a second.
What the heck is relevancy? What does relevancy even mean in the context of blogging and article topics?
Here’s my answer in five (sorta) simple points:
Relevancy is focused on your audience.
Relevancy is a lot more focused than popularity. Instead, relevancy has everything to do with your specific audience. What are they interested in? What problems are they facing? What unique challenges are they trying to overcome? Trying to be relevant without defining your audience is like trying to go surfing without a surfboard and without a beach. (Refer to point one.)
Relevancy is focused on your niche.
The narrower your niche, the better you’ll be able to define and develop relevancy. For example, if you’re in the hamster pet care niche, then a relevant article will have to do with hamster care, hamster feed, hamster health, etc. You wouldn’t publish an article on Microsoft SQL Servers on your hamster blog.
Relevancy is focused on your objectives.
Relevant topics are focused on your audience and fall within the parameters of your niche. If you want to go a step further, you need to define relevancy in relationship with your objectives. Every blog has an objective — a goal beyond just attracting eyeballs and getting traffic. You’re trying to get something else. What is it? Conversions? Subscriptions? Identify your ultimate objective, then create articles that help to meet that objective.
Relevancy is focused on the present time.
One feature of relevancy is its timeliness. You’re not going to be relevant if you’re dealing with old news and outdated techniques. Besides, Google prefers content that isfresh. Trending topics (and in the future, possibly current tweets) are favored in Google’s algorithm.
Relevancy is focused on solutions to problems.
Relevant content starts with needs, and develops solutions. When you can successfully solve real issues, then you’re really nailing the relevancy thing. That’s your goal.
Relevancy is important, but we must make sure that we understand relevancy if we are to come up with relevant topics.
300+ Awesome Free Internet Resources You Should Know
Business + Marketing
A. FREE WEBSITE + LOGO + HOSTING + INVOICING
- HTML5 UP: Responsive HTML5 and CSS3 site templates.
- Bootswatch: Free themes for Bootstrap.
- Templated: A collection of 845 free CSS & HTML5 site templates.
- WordPress.org | WordPress.com: Create your new website for free.
- Strikingly.com Domain: One free website for strikingly.com domains.
- Withoomph: Beautiful logos designed instantly.
- Hipster Logo Generator: It’s Hip, It’s Current, It’s Stylish, It’s Hipster.
- Squarespace Free Logo: You can download free low-res version for free.
- Hive: First free unlimited cloud service in the world.
- Invoice to me: Free Invoice Generator.
- Free Invoice Generator: Alternative free invoice generator.
- Slimvoice: Insanely simple invoices.
B. FREE BUSINESS / PROJECT NAME GENERATORS
- The Name App: Find an available name for your brilliant idea.
- Naminum: Discover a perfect company name.
- Short Domain Search: Find short, available single-word domain names.
- Wordoid: Pick a short and catchy name for your business.
- Hipster Business Name: Hipster business name generator.
- Impossibility: The best domain name generator ever.
- Lean Domain Search: Find a domain name for your website in seconds.
- Domainr: Fast, free, domain name search, short URLs.
C. WRITING / BLOGGING
- Hemingway: Hemingway App makes your writing bold and clear.
- Grammarly: Finds & corrects mistakes of your writing.
- Medium: Everyone’s stories and ideas.
- ZenPen: The minimal writing tool of web.
- Liberio: Simple eBook creation and publishing right from Google Drive.
- Editorial Calendar: See all your posts, drag & drop to manage your blog.
- Story Wars: Writing stories together.
- Headline Analyzer: Emotional marketing value headline analyzer.
- WP Hide Post: Control the visibility of items on your blog.
- Social Locker: Ask visitors “to pay” for your content with a tweet, etc.
- Egg Timer: Set a time and bookmark it for repeated use.
D. FIND (TRENDING) CONTENT (IDEAS)
- Portent: Content idea generator.
- Google Trends: A new way of displaying trending searches.
- Buzzsumo: Analyze what content performs best for any topic or competitor.
- Hubspot Blog Topic Generator: Custom blog ideas.
- Swayy: Discover the most engaging content. Free for 1 dashboard user.
- Others: Google+ What’s Hot | Twitter Trending | Quora | Reddit
More of these resources via 300+ Awesome Free Internet Resources You Should Know