The role of video is becoming increasingly clear, especially when it comes to content marketing. Companies have realized that video plays an important role in content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way.
If your company has not made the move yet to incorporate video into the content marketing mix — it is a must for 2015. The following information will provide some background on why video is an integral part of any successful content marketing strategy and also provide online video marketing tips and best practices for doing so.
Some Trivial Facts About Online Videos:
- At this time, there are 89 million people around the United States who will be watching close to 1.2 billion online videos
- The number of online video users will double up to 1.5 billion in 2016
- YouTube alone gets more than 1 billion unique video viewers in a month
- More than 4 billion hours of online videos are being watched by YouTube users in a single month
- 52% of the consumers say that they make an online purchase after watching product videos online
- Almost 92% of viewers share the videos seen online with others
These trivial facts about video marketing confirm the belief that video is here to stay for a long, long time. Read more via Have A Strategy for Online Video: Video Marketing Tips
Start Optimizing Your Videos
You spend a lot of time and energy creating video for your audience, so make sure that you make the most of it by optimizing it for search. Well optimized and relevant videos can deliver traffic over a long period of time.
#1: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. Read more via 16 Tips for Successful Online Video Marketing
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able toshowcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand.
Also, no matter how good your content is, it won’t matter if your video is too long and you lose your viewer’s attention. Try to keep them short.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! Read more via 16 Tips for Successful Online Video Marketing
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video.
In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. Read more via 16 Tips for Successful Online Video Marketing
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. Read more via 16 Tips for Successful Online Video Marketing
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience.
Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Read more via 16 Tips for Successful Online Video Marketing
#7 Use Transcriptions
Transcriptions can have a major positive impact on your search rankings when utilized properly to improve indexing, usability and content quality. To unlock the content of your video, and make it available to search engines for indexing, include a transcription directly within the HTML of the pages that the videos are hosted on. This also benefits users who are unable to watch it or listen to the audio. Read more via Have A Strategy for Online Video: Video Marketing Tips
#8 Host Videos on Your Own Domain
This is possibly the most powerful tactic which can be leveraged to extract the maximum SEO value from your videos. Video sharing sites have their place, but by not hosting your own videos, you’re passing traffic off to other sites and giving away the credit. Read more via Have A Strategy for Online Video: Video Marketing Tips
#9 Allow Embedding
By making it easy for users to share and embed your videos on their sites, you’re essentially increasing the potential for building inbound links to your own site. This is a major bonus in terms of SEO, as well as increasing your exposure. Read more via Have A Strategy for Online Video: Video Marketing Tips
#10 Use Keywords
When creating your videos, remember which keywords you’re targeting in order to include them in your transcripts and titles. You then maximize your chances of generating traffic from search engines for relevant searches being performed by users. Read more via Have A Strategy for Online Video: Video Marketing Tips
#11 Create Catchy Titles
Making use of catchy titles in not only something reserved for content writers. By ensuring that your videos have catchy, memorable titles, you’re maximizing your chances of user engagement and driving traffic from searches. Read more via Have A Strategy for Online Video: Video Marketing Tips
#12 Provide Thorough Descriptions
When embedding or publishing your videos to social sites such as YouTube, it’s essential to include a thorough description (which includes your keyword) telling users (and search bots) what your video is about. This maximizes the chances of getting traffic and exposure from searches. Read more via Have A Strategy for Online Video: Video Marketing Tips
#13 Use Tags
When it comes to online video, tags make a difference. Consider using your keywords, as well as words which your target audience may use in searches when tagging your videos. Read more via Have A Strategy for Online Video: Video Marketing Tips
#14 Use Sitemaps
When embedding videos on your own site, it’s important to make use of video sitemaps to assist search engine bots with accessing and indexing your self-hosted video content. Google provides excellent guidance on this subject. Read more via Have A Strategy for Online Video: Video Marketing Tips
#15 Make videos user friendly
Make your video content easy to browse, link to and share. Create a user-friendly video section where your users can easily search and view your content. Try to focus on creating a separate landing page for each of your videos, rather than embedding several into a single page. Read more via Have A Strategy for Online Video: Video Marketing Tips