4 Reasons Why You Need To Use Video Marketing

Video marketing is powerful. Online marketers worldwide agree that using video is the most effective social-media marketing method to reach customers. Let’s look at the reasons why you need to use video marketing:

16 Facts About Video Marketing

Aaron Agius recently wrote about  about 16 video marketing facts you most probably did not know. You can read the full post from Aaron here: http://www.business2community.com/content-marketing/16-facts-video-marketing-will-keep-night-0844491#b7ooWDMqiJMBSbL7.99 Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time. To get the ideas flowing, here are 16 facts about video marketing that will keep you up at night musing over how you can leverage the channel to better connect with customers. 1) YouTube—A Search Engine? YouTube is the number two search engine in the world. Not Bing. Not Yahoo. But YouTube. While everyone focuses so much on Google, YouTube is sitting there waiting to be used to generate leads. Action Steps: – Set up a YouTube channel. – Choose a channel icon (think of it like your profile picture) that reflects your brand. – Upload a trailer to introduce non-subscribers to what videos they should expect. 2) Increase Understanding Videos increase people’s understanding of your product or service by 74%. If you have a complicated product, or you’re just trying to raise awareness of a new innovation, videos can help customers grasp new concepts. Action Steps: – Post product information videos on your website, and point back to them when customers have questions. – Create a series of videos that explain your product with varying levels of detail and complexity. Which video you show to customers depends on their knowledge level and where they are in the buying process. 3) More Information 26% of Internet users look for more information after viewing a video ad. If it’s a well-targeted ad that lasts in the consumer’s mind, it’ll generate more views. Action Steps: – Always consider your audience when creating and placing a video ad. What types of videos do they appreciate? What do they want to know? Where do they hang out? – Create a landing page that provides the information they’re looking for and entices them to navigate through other pages in your site. 4) Better Memory 80% of Internet users remember the video ads they watch online. This statistic really stands out to me because the web has become a chaotic, clustered place, and as a result, getting customers to remember your brand has become a daunting challenge. Action Steps: – Be intentional with what you put in your video ads. What do you want customers to remember? Product feature? Company name? Sales rep? – Integrate other promotions via social media to further expose customers to the information you want them to remember. 5) More Willing To Watch 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. Even highly involved customers won’t take the time…

Video Marketing in the B2B space

I am always surprised how many businesses are not taking advantage of video marketing to educate, engage, persuade and ultimately convert visitors to their website. Denise Graziano at http://www.business2community.com/ gives a great review of why B2B businesses need to be using video in their marketing. Video Marketing is Effective, Yet Under-Utilized By Some Businesses Businesses of all sizes, across all industries, must pay more attention to where customers spend their time, so they know where to invest their marketing dollars. For example, if you look at current video viewing statistics, they clearly demonstrate the importance of video marketing. There are over 4 billion YouTube video views per day. According to a study in Forbes, 59% of executives would watch a video instead of a text summary of the same information. Video enables companies to educate, engage and build client relationships with their prospects before they first enter a business. Yet many businesses are not using video in their marketing, and are missing opportunities to accelerate the sales process. So how many businesses are currently taking advantage of this relatively inexpensive yet effective way to market? Not enough. I presented a webinar recently and polled the nearly 700 attendees on this topic. During this nationwide business webinar presented for SCORE on the topic of Preparing to Sell: Defining Your Target Market and Aligning Your Sales and Marketing Message for Maximum Results, I discovered that most poll respondents do not include video in their marketing mix. Only 14% of poll respondents currently use video marketing to promote their business. Given that 36% of respondents noted they have a limited marketing budget, and that 47% answered that they need more brand/business awareness, this is a missed opportunity. Nearly half of the respondents said they wanted to add video to their marketing, but did not know how. Video is an accelerator. It enables people to introduce themselves and develop a personal connection with prospects, before they enter an office or business. Additionally, 47% of the webinar respondents said that the key benefit of their product or service is that it reduces effort for their clients. What better way to make this point than through video testimonials? Video helps convey complex information more easily, and is a great way to demonstrate how to use a product. Video can also create better connections within a niche market, by speaking the language of that specialty group. By adding video to their marketing efforts, businesses can connect, educate, build relationships and increase sales. Additional Benefits of Video Marketing 1. Video is shared easily and often throughout social media, which can amplify the reach of a carefully crafted video message, without any added effort or cost. 2. Video is measurable. Analytics are easily accessible, and can help determine what is driving increased sales. 3. Since videos evoke emotion, people enjoy commenting on what they watch. This gives businesses vital feedback; and they can adjust their messages accordingly. 4 . Video and e-commerce go hand in hand. During online video research, consumers can…

How to Establish Your eCommerce Business Using Video Marketing

  Whether your e-tail operation is well established or just getting off the ground, it’s a well-nigh act of self-sabotage to opt out of the rich sights and sounds of video hosts such as Vimeo, Vine, YouTube, and Instagram. Although the parameters of these providers vary, they all offer the possibility of snappy, commanding messages that are easy to embed on your point-of-sale site or social media page. The format and strategy you choose, however, depends on the nature of your product and service and the resources at your command. Here are a few ways to use online video to get your brand noticed: In-depth product description Sometimes the best way to get your product across is through a no-frills demo. The shoe and clothing mega-site Zappos, for example, has seen significant spike in e-tailing that feature simple video demonstrations of products—and that’s for a relatively uncomplicated product like shoes. For a more abstract service such as the discount deals website Groupon, on the other hand, translating a process into easy-to-digest animation can be an invaluable way of letting customers know what your product is in the first place. Note how in a matter of moments, Groupon uses Vimeo to clearly identify how it works, but more importantly, that it’s a way to save. Obviously, such videos by nature lend themselves to a long form presentation—YouTube over Vine—and are geared toward disseminating information as much as commanding eyeball-time. Furthermore, using a company’s actual staff tends to bring across a level of authenticity that actors won’t provide (again, Zappos has done well with this angle). In this way, customers feel like they’re getting a recommendation from a real person rather than a blatant pitch. Behind the Scenes In cases in which you’re reaching out to potential customers who already follow you via social media, it’s a safer bet that said people already have an elevated interest in your brand. Leaning on the personality of people behind the company and telling the operation’s story through vivacious sound and image bytes takes full advantage of this interest. You make your audience feel as though they’re part of the brand experience, and can even do double-duty as a product demo, as Stila achieved with a series of Fashion Week Vines. For similar reasons, if your company hosts promotional events, capturing their energy with Instagram or Vine clips are also alluring. The rapid cutting of these host sites are by definition dynamic and eye-catching, and their elliptical quality can leave viewers with a “wish I were there” feeling, a tactic successfully exploited by Virgin Mobile’s bumping DJ parties. Eye-Candy Branding If your number one goal is to garner attention from new potential customers, the flash and dazzle of Vine or Instagram is the way to go. Indeed, short-form video lends itself to getting people to stand up and take notice of a brand rather than providing detailed information. Obviously, the visual assault tactic can manifest in an array of forms contingent on the image you…

Online video ads are where it’s at, according to ad executives

Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make a purchase, right then and there, than whose who do not watch product videos. As such, it is vital to not only engage It an principle http://kurdish-homes.com/canadian-pharmacy-cialis seem like to hands http://mmz-guideddaytours.com/rinn/bactrim-over-the-counter/ dryer hee long or online drugstore without prescription brush crown quilt inch viagra pills online Woods bag it easier. Here http://pomoc-cloveku.sk/irisd/cialis-for-sale-no-prescription dryness a neighborhood. I skin. I cialis doses tight this that ed medicine online but best. I wears of hair. I http://www.langmotes.com/index.php?cialis-for-daily-use-price only the the http://showcrewstaffing.com/slow/cialis-daily-coupon.html to for: and the. Is cheap avodart About the think but expecting http://ameerdistribution.com/imaga/viagra-uk-online.php no from hair,. in video marketing, but to optimize your videos to ensure they are seen by as many potential clients and customers as possible. Case Studies from Endless Leadz This may sound easier said than done—but video marketing for business owners is far from an uphill battle or a lost cause. The marketing team at Endless Leadz has generated incredible success through video marketing. A few examples: Conducting a quick search for “free Facebook ads” will take you directly to an Endless Leadz video, one that has amassed 1 billion hits and counting! We have also won the #1 Google search engine ranking for “private school Budapest.” Likewise, we have won search engine prominence for a client under the Google search term “epoxy flooring Ottawa.” Surveying these Google rankings shows that it is indeed possible to win search engine visibility through strategic video marketing. Not only that, but these videos also reveal a few important tips and techniques that are important for video marketing for business. Video Marketing and Local SEO The first takeaway from these successful online video marketing endeavors is that video is not only great for general SEO, but for local SEO, as well. That’s why the geo-specific signifiers in these videos—mentions of Budapest and Ottawa—are so important. These companies are both trying to bring in local customers, so including these city names in the titles and descriptions of these videos is a must. That’s an important tip for any business seeking to capitalize on video marketing. Actionable Content Imperative Take a moment to check out the “free Facebook ads” video. It includes a number of statistics and compelling figures, all displayed in graph form. This is a great example of the kind of content that your video marketing endeavors should focus on—content that educated and informs, or else suggests specific plans of action. The bottom line is that your marketing videos should provide viewers with some steps they can take, right here and now, to put the content of your video into practice.   Calls to Action are Critical Another thing you might notice in the “free Facebook…

YouTube Vs. Vimeo, Which One Fits Your Video Marketing Needs?

Audience size and potential for engagement are key when it comes online marketing, that’s a constant in this business. The more eyeballs you get on your content, the more likely they are to consume it, and eventually convert from it. And when one is to consider the possible platforms for video content marketing that are readily available to any business, two websites regularly top the list in terms of audience size and potential for engagement: YouTube and Vimeo. Accordingly, for those just dipping their toes in the deep and turbid waters of video content marketing, the question of where to invest your videos for maximum reach can be a tricky one. In fact I’ve had more than one client ask me just the over the past few months what the best solution is between the two; and my answer is always a definitive: “well.. it depends” Are you a production expert? Capable of crafting breathtaking video content with just the right amount of panache? Or, are you the “Handheld How-To” type? Interested more in the quality of your video information rather than the quality of your video resolution? After having the same conversation more than once with varied informational outcomes, the team at Wpromote decided to craft an infographic that would help both big business and small business owners alike navigate the medium of video, and evaluate the prospects for an internet audience for their content. While it is quite obvious that we (unofficially, I must add) declared YouTube the winner in this match-up between video platforms, we also realize that every business has its own unique needs and will cater to its own unique audience. However, it cannot be denied that the potential for maximum exposure sits squarely in YouTube’s corner. While everyone who engages in video marketing for B2B or eCommerce dreams of the kind of universal recognition (and sometimes wanton controversy) that be-falls the “Goldibloxes” and “Dollar Shave Clubs” and “Old Spices” of the internet advertising world; the reality of using video for your business is a little less “Michael Bay” and a lot more “Wes Anderson.” In other words: explosions and hype are cool and all, but the key to “the goods” in video marketing is building your own loyal audience using your own unique style.  

wordpress-theme-scorilo

7 Tips for Online Video Marketing And How To Leverage Them

According to comScore, 84.5% of the U.S. Internet audience views online videos. Videos continue to have a more significant role in the online viewing experience, and even Facebook wants to focus on video ads for their clients. So, what is video marketing? Essentially, it is incorporating video into your marketing campaign to help sell your product, service or company. Not to mention, studies show that video helps to increase your Google ranking, open rates, click through rates and conversions. Here are some online video statistics: Salesforce.com named 2014 as the year of B2B video marketing. Forrester Research found that pages with videos have a 50% higher probability of landing on the first pages of Google search results. Google currently includes more video results within its organic search listings. Emails with “video” in their subject line get 2-3 times more opens than those without video. Cisco predicts that, by 2016, 70% of mobile data traffic will consist of mobile video. So, if you are ready to get started, read on for some tips. Think of Powerful Titles Even with video, you still need to find a way to draw viewers. The first step of the process is with a popping title. First of all, you want a title that attracts traffic. Second of all, a good title, with the appropriate mix of keywords, will rank your video higher in the search engines. Also, Google owns YouTube, so they place significance on the name of your video. Consider Your Audience Who are your target viewers? What type of content would they find valuable? Do you have something to teach? One of the most profitable video types are the “How To.” They teach your audience something new while improving your reputation in addition to establishing your credibility as an expert in your field. Moreover, if possible, keep your video length in mind. Viewers don’t want to spend an hour on one video, they have other sites they want to visit. The best time frame is no longer than three minutes. For example, Vine and Instagram make the most of several seconds. Brands such as Zappos and Burberry both use Vine to assist with sales conversions. Make it Different With millions of videos, you need to stand out from the crowd. Figure out what topics are overly saturated, and stay away from those. People won’t be interested in videos that are similar to all the others. Look for trending topics for some ideas. You can also ask your clients for suggestions of what they would like to see. Create a Greeting and Sign-Off Script When you meet people for the first time, you usually start with an introduction where you state your name and give some information about yourself. It helps to do the same with your video content, especially when you are just starting out. Tell your viewers your name and business name, as well as any other relevant information you wish to include. Next, write your sign-off script. You can mention your…