You probably already know that YouTube is the world’s second biggest search engine…and a huge untapped traffic source with over 30 million visitors per day. Whooaaaaa! That’s huge indeed! But, is there a secret to rank higher than anyone else?
The answer is… no but just hard work!
Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube. It’s the most simple and inexpensive way for the search engine – and therefore your potential customers- to find, watch and rank it. And this works for YouTube as well as for Google! You need to be smart and accurate in order to manage your video SEO elements (such as keywords, tags and thumbnails) to keep your YouTube marketing running effectively.
This information will drill down effective tips and techniques on how to kill local SEO using YouTube:
Think of your video’s title as its “headline.” Titles help audiences understand your content, so be sure to pick the right keywords to help describe to your viewers what your video is about.
Here are some useful tips that can help you with your titles:
• Keep titles concise. Our recommendation is to have less than 70 characters, since titles longer than that will be truncated in a Google search.
• Avoid titles that trick viewers into watching a video. This will cause a huge drop-off that will negatively impact your video’s watch-time performance, along with its ranking.
• Include descriptive and relevant keywords towards the beginning of the title.
#2 Use YouTube Search Auto-Suggest for Long Tail Key Phrases
Using more specific key phrases is a good way to get ranked for less competitive phrases and thus drive natural highly-targeted traffic to your video. That’s where looking at YouTube Auto-complete (Auto-Suggest) results can help a lot. Start typing your search term in the search field at YouTube and you’ll see most popular search terms people typed for that word. It’s an awesome resource of keyword information because it shows you what people tend to search for.
The keyword suggest tool from SEOChat will also give you even more insight: It queries YouTube for your base term and then adds each letter of the alphabet after it to retrieve more results. It also supports Google, Bing and Amazon for you to get even more keyword suggestions:
#3. Geotag Your Video
First, you obviously should “geotag” your video in order to associate it with the geocoordinates of your business location. To do this, go into the Advanced settings for the video within the Video Manager. YouTube makes it simple by providing a search field — enter the address location here and click the Search button. The location is then displayed on a little popup map where you may further refine the location by dragging the pinpoint marker. Once saved, YouTube converts your location information into longitude and latitude coordinates for storage.
It’s grown a little unclear as to how Google uses this information at this point. In the not-too-distant past, these videos could be accessed via a layer in Google Maps, and YouTube offered an advanced option for searching for videos within an area. Both of these options are gone, but the data is still there in the background and may continue to impact whether a particular video is deemed to be more relevant for searchers according to geographic proximity. (The YouTube Trends Map displays the most popular videos on a map, but that seems to be based on the locations of the people viewing the videos.)
Contextually, other things associated with the video might also be considered more relevant for its location area as well. Google may bring this data back to the surface once more, so long as the Video Manager interface continues to collect this data from end users.
#4 Utilize the Description Field
Your videos description is VERY important.
Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.
Here are the basic guidelines for the description:
- Put your link at the very top of the video (this maximizes CTR to your site)
- Include your keyword in the first 25 words
- Make the description at least 250-words
- Include your keyword 3-4 times
- Mention your address, city location and phone number in the description text.
This SEO-optimized description helps tell Google and YouTube what your video is about without being spammy.
Here’s an example of a description for a video optimized around the keyword “Advanced SEO”:
Source: How To Rank YouTube Videos
#5. Associate The Video With Your Google Places Listing
You will need to add the video to your business listing in Google Places.
#6. Associate The Video With Your Google+ Local Page
Add the video to your Google+ Local page. Once you’ve added the video there, you and your employees can share the video on your personal Google+ streams. The numbers of shares are and indicator of popularity.
#7 Embed Your Video
The embed function is meant to take your video outside the bounds of Youtube. Even so, Youtube can track all instances of your video being embedded on other websites. They count it as a positive User Engagement signal – boosting your video’s Youtube SEO.
Key Takeaway: Always allow embedding.
Your video is public anyway and it’s free marketing to boot!
Source: The Ultimate Youtube SEO Guide
#8 Promote Your Video
It’s really easy to share your video through social networks in Youtube. They have buttons for that. Youtube tracks these shares as social signals and as a User Engagement Factor.
Key Takeaway: Share it on your own social profile and pray that other people share it too.
Source: The Ultimate Youtube SEO Guide
There are two categories in Youtube ranking factors. There’s your Video Content and then there’s your User Engagement. These two things make up pretty much most of your Youtube SEO. You see, Youtube’s search engine does not work like how Google does. Youtube’s search engine cannot directly tell if your keywords are inside the video. It cannot directly tell if your video is relevant to the tags you put in. So what exactly does it use to know which videos rank first?
Video content factors include:
This is the foundation of your video’s Youtube SEO. It deals with all factors under your control as the publisher – much like how on-site optimization is to SEO. Get all of these factors right, and you can be ranking top spot even without hitting high on your User Engagement factors. Source: The Ultimate Youtube SEO Guide