How to Optimize Your YouTube Channel Art – 5 Easy Steps

In our recent post, Free YouTube Channel Art Maker — Top 4 Recommendations, we talked about the best tools (for free) around the web that you can use to help you create, design, and customize your own YouTube channel page. In today’s post, we’re going to show you 5 easy steps on how to optimize your YouTube channel art extremely impressive!

How to Optimize Your YouTube Channel Art

1. Upload a 2560 X 1440 px image

By now, everyone should have the new layout for their YouTube channels. Whether you love it or loathe it, the new channel design seems to be sticking around for the long run. Or, at least until YouTube changes it again causing creators to literally explode with rage.

To accommodate for retina displays, YouTube suggest you upload a single 2560 X 1440 px image. In the case of non-retina displays, your image will be scaled to less than half of its original size with the same aspect ratios (“the proportional relationship between its width and its height”). Download the new Channel Art Specs here.


Read more at NMR’s YouTube Channel Art tutorial


2. Design Your Channel Icon

The second part of your channel design is your channel icon (Previously called channel avatar). Your channel icon appears in different sizes in different sections of YouTube. It overlaps your channel banner, appears on YouTube watch pages, as well as in searches, so it’s important for it to be recognizable at a smaller size. This is your opportunity to upload the logo for your brand.

The channel icon is a square 98 x 98 image but YouTube recommends uploading a 800 x 800 image so it appears in high resolution in computers with retina displays

Use text sparingly; it can be illegible at smaller resolutions. For example, check out how this channel icon appears on a YouTube watch page. It’s difficult to tell what the channel is and what it’s about because there is too much text crammed into the small box.

Read more at Setting up your YouTube Channel Artwork 

3. Make your YouTube channel art look terrific

Here are some things you can do to get the crisp, attractive image you want for your YouTube Channel art:

  • Make sure that the middle stands alone. Once you upload your image and click on “edit,” you’ll notice that the image can only be cropped around the center point. 
  • Be careful in where you place organization names, logos, and people. Cutting off part of one of those things in your YouTube Channel art is going to hinder your branding and marketing goals. Images like the one SOS Children’s Villages used, above, where the outer edges are all graphic, or patterns, can be fairly forgiving.
  • If you don’t have an ideal larger image, follow the lead of JSSA, or SOS Children’s Villages above and build your banner by combining multiple images in a program like Photoshop. Start by setting the size of your image to 2560 x 1440, and build the image from the middle out.
  • Use a downloadable template. YouTube provides one that’s compatible with the Adobe products, Photoshop and Fireworks. Here’s one a social media consultant provides that’s compatible with Photoshop and GIMP. Here’s another recommended by a blogger named Groovy Videos that works with Photoshop and PixIr. This can help you see what you’re doing before you upload the image, which saves a lot of time.

Read more via YouTube channel art tips 


4. Design your banner to fit on all mobile devices

Your channel art may look different on desktop, mobile, and TV displays. There’s a safe area, in which text and logos are guaranteed not to be cut off (1546 x 423 px centered on the image).

Learn the details about image sizes and display here


5. Always think about the composition of your banner 

The focus of your banner art should always reside within the designated safe area — 1546 X 432 px. This is the space that will always be displayed regardless of monitor or device size.

Also, in the new layout, social media buttons appear in the bottom right of your banner so always think about the composition of your banner.

Read more at NMR’s YouTube Channel Art tutorial


If you’re looking into some services to help you design your own YouTube channel but don’t know where to start, you’ve come to the right place! Here at, we have a team of expert web designers with years of advanced education and training who can transform your YouTube channel into a place your visitors will never forget. For more information, contact OnPageVideo today!